Pillar
Claimant acquisition and trust systems
Craig treats claimant growth as a system problem. The winning firms are not simply louder in market; they are better at turning demand into qualified, trusted, and commercially workable legal relationships.
Why this pillar exists
Analysis of how claimant-side growth depends on intake design, trust, qualification, and product thinking rather than lead-generation volume alone.
Essays
Writing mapped to claimant growth
These essay links make the pillar page a real internal-linking hub rather than a thin archive label. As more essays are added, this page becomes a stronger thematic landing page in its own right.
Claimant acquisition ยท 12 min read
Claimant Acquisition Is Now a Product Problem
Why the next wave of claimant growth will come from operators who treat intake, qualification, and trust as one designed system rather than a lead-generation expense.
Related routes
Adjacent themes and next steps
The next-stage site architecture works only if readers can keep moving. These links connect the current pillar to adjacent topics, the archive hub, and the conversion pages already live on the site.
Legal AI built from the operator's seat
Writing on legal AI that starts with workflow pressure, case economics, and operational reality rather than software theatre.
Litigation finance as firm infrastructure
Essays and commentary on funding as a capability that shapes which firms scale, which claims proceed, and how access to justice is financed.
Law firm strategy under operational pressure
Writing on specialist leverage, throughput models, and the shift from hourly habit to engineered legal delivery.